2019

!important

Rated as one of the 'Top 30 Startups of Silicon Valley' according to Alibaba Jumpstarter, !important is a technology company that provides AI-powered safety to protect pedestrians from collisions with automated vehicles. My team at Playground was asked to design an entire brand identity, website, and presentation material for the up-and-coming tech company. We established a set of brand guidelines that reflected a bold, distinctive and trustworthy personality.

!important Safety Technologies

— Other work

My team at Playground and I worked closely with the founders of Mano Cornuto to capture the essence of a classic European café with a rich Italian heritage. Located in the heart of Little Burgundy, the highly-rated restaurant became THE place to go to for a light savory snack or an authentic Italian dine-in experience. Our mandate was to design a website that would give their users the same feeling as they would when visiting their actual restaurant. We added bits of hand-picked elements that were nostalgic to the founders and familiar to their clients.

Goodee, a curated marketplace for conscious-minded consumers, came to Playground for our design expertise. We were tasked with retouching images from their collaboration with KOTN, Canada's very own ethical clothing brand. This limited edition pullover, known as 'The Goodee Hoodie', is crafted from sustainably sourced Egyptian cotton renowned for its unmatched quality. My main responsibilities included lens correction, colour adjustments, photo masking, and image-sizing. In collaboration with Playground.

As a bubble tea lover like myself, I was very excited to work with Chatime Quebec, the largest teahouse franchise in the world. They reached out in need of a fresh marketing campaign for their 'back-to-school' season in 2019. In collaboration with Playground, we conceptualized and designed a series of OOH advertising posters featured in nine bus shelters all over the city of Montreal and surrounding areas. This included a bus stunt where we covered all sides of a bus shelter, both internally and externally.

Known for being one of the nation's largest business student association, the Commerce and Administration Students' Association at John Molson School of Business is turning heads for launching Canada’s first sustainable investing university practicum. CASA JMSB asked my team to redesign their website and provide a modern and seamless user experience. The full-page “Explore” navigation and well-organized sections help people find exactly what they're looking for at a click of a button. We provided their team with a simple content management system that allowed them to add/remove team members, upload events, update their associations and much more. In collaboration with Playground.